Our mission

Physical activity sits at the heart of what we do.

Through our work at national and local level, we know the term is not always clearly understood or consistently defined.

Our Physical Activity Spectrum helps create a shared understanding of the language, while showing the many ways people can be active. We use it to support better conversations, shape thinking and reinforce one simple message: every move matters.

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Creating a more active nation takes more than individual programmes, campaigns or isolated referral routes. It requires connected action across people, places, services and systems, supported by clear thinking, shared understanding and practical local delivery.

We use evidence based approaches to help organisations make sense of this complexity, moving from ambition to action. 

Select the button below for more on our belief for the future.