Behaviour Change Training

The Challenge

WRIGHT Foundation CIC, a leading training organisation for health and exercise professionals, identified the need to enhance the accessibility and relevance of behaviour change theory for its learner audience. They were seeking a trusted partner to help create engaging, practical content that could be delivered flexibly and at scale.

The Foundation approached Move Consulting to design a high-quality learning offer that could support ongoing professional development, align with industry standards, and be easily embedded into their tutor-led programmes.

Our Approach

Move Consulting collaborated with WRIGHT Foundation to co-design the Behaviour Change Solutions Series—a set of four, one-hour webinars that presented behaviour change theory in an accessible, contextualised, and highly practical format.

Our goal was to ensure each session provided meaningful takeaways for exercise professionals, helping them apply behavioural science in real-world settings. Alongside the webinar series, we supported the development of an orientation process for the Foundation’s tutor workforce, enabling consistent and confident programme delivery under licence.

The series was built to be scalable, modular, and adaptable—offering immediate value to learners and long-term utility for the organisation’s national training programmes.

Move Director, Elaine McNish said: 

“The design process focused on clarity, relevance, and practical use. We wanted every session to stand alone while also contributing to a bigger picture of professional development.”

What was delivered

As part of this project, Move Consulting provided:

• A four-part webinar series – Behaviour Change Solutions
  Bite-sized, one-hour sessions focused on applying theory to practice for physical activity professionals
   
• Programme design and supporting materials to enable WRIGHT Foundation tutors to deliver the series independently
   
• Orientation sessions for the tutor workforce to ensure consistent quality and confidence in delivery
   
• Scalable learning assets tailored to the needs of diverse audiences across health, exercise, and behaviour change fields

Project impact

The Behaviour Change Solutions Series was delivered to over 200 learners and has since become a valued component of the WRIGHT Foundation’s professional development offer. The licensing model allows for ongoing use by their tutor team, extending the impact of the content and supporting behaviour change understanding across the wider physical activity workforce.