Changing behaviour is complex. There are many different factors that influence our behaviours such as our environment, cultural, social and material circumstances.
Understand what is driving our behaviours is an essential first step to effective programme design, content development or action. It allows us to build on solid foundations, increasing the likelihood of seeing success.
There are a number of models that seek to understand what supports behaviour change, providing a framework to develop strategies and practical solutions.
At Move we use the 'COM-B model' developed by Charles Mansueto PhD, as it provides a simple framework to consider how to support the development of new behaviours.
Through designing effective behaviour change interventions we support the formation of new habits, leading to sustained behaviour change by:
1. Providing information and techniques to raise the capability of those seeking change.
2. Identifying and creating opportunities for change to take place.
3. Recognising and growing motivation to support change.
Learning is at the heart of our belief system at Move. The aim is to give people the information and tools they need to support a more active lifestyle.
We believe that all individuals have the capacity for change and to develop their own solutions that will work for them.
We seek to provide people with the opportunity to develop knowledge and skills, so they feel in control of the choices they make.
The 'EAST model' is a framework we subscribe to, it considers the key characteristics to creating engaging content to support behaviour change.
EAST is more than making content good to look at, it is about providing intuitive messaging and the opportunity for people to develop their knowledge and skills - engaging people on more than one level.
Developing great content we think about;
1. Making ideas easy to grasp and engage with.
2. Tailoring content to attract the target audience.
3. Identifying the 'story' to bring concepts to life.
4. Timing messages to have the greatest impact.
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